Carnivore Meat Company Names Michael Wood as Chief Operating Officer
Green Bay, WI, October 8, 2024— Carnivore Meat Company, a leading manufacturer of premium-quality raw frozen and freeze-dried pet food and treats, announced Michael Wood as its new Chief Operating Officer. Pet Industry veteran Wood joins the pet food manufacturer with over thirty years of experience in the consumable industry, having most recently served as Senior Vice President of Supply Chain at Natural Balance Pet Foods Inc..
Wood’s background spans more than three decades, with prominent positions in companies including Ethos Pet Brands (parent company of Natural Balance Pet Foods & Canidae), Merrick Pet Care and Sow Good Inc., His expertise and proven success in the pet food industry will be significant in helping Carnivore Meat Company continue to meet the rising consumer demand for top-tier pet products. Wood will oversee all operations and supply chain functions for the Green Bay based company.
Heather Govea, CEO of Carnivore Meat Company commented on Wood’s new hire saying, “We are thrilled to add Michael Wood to our talented team. His expertise in the pet industry, particularly in building results oriented teams and strong organizations will help us to further scale our rapidly growing business. Michael’s operations and supply chain management experience will be vital to enhancing our ability to deliver exceptional products to our customers.”
With this new hire, Carnivore Meat Company reinforces its ability to capitalize on opportunities in the pet industry. The global pet market, valued at $246 billion, shows that about 42% of dog and cat owners are willing to invest in premium pet food. With this significant potential and proven demand, Wood will play a crucial role in helping the company effectively meet market needs.
This announcement comes on the heels of the recent hiring of Cameron Baker as VP of Technical Services of Vital Essentials, the flagship brand of Carnivore Meat Company. As seen here, this recent news, along with the appointment of Wood, demonstrates the company’s dedication to expanding its capabilities through top-tier talent.
For more information about Carnivore Meat Company, please visit www.carnivoremeat.com.
About Carnivore Meat Company
Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company’s freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company’s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR distributed to more than 7,000 stores nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.
Media Contact:
Shayla Doane
516.468.4057
