Carnivore Meat Company® Appoints Amy Kerr as Senior Director, Private Label
Green Bay, WI – March 24, 2025 – Carnivore Meat Company®, a leading manufacturer of premium raw frozen and freeze-dried pet food and treats, announced the appointment of Amy Kerr as Senior Director, Private Label. In this role, Kerr will lead the Private Label team who develops and manages bespoke raw pet food and treat solutions for market partners out of the largest freeze-dried pet facility in North America.
With over two decades of experience as a results-driven leader in sales, marketing, and business development, Kerr brings 19 years of Pet Industry expertise to Carnivore. She previously founded the Neighborhood Pet Syndicated Data Channel for SPINS and held leadership positions at BRIGHTPET and PETEDGE.
“We’re excited to welcome Amy to our fast-growing team,” said Heather Govea, CEO of Carnivore Meat Company. “Amy’s data-driven expertise in marketing, new market entry, product management, product launches, and channel development will be a valuable catalyst to the success of our Private Label business and company as a whole.”
Kerr’s appointment further strengthens Carnivore’s position as an industry leader, complementing the company’s substantial investments in research and development. Her expertise will leverage the advanced capabilities built through years of innovation in the raw pet food category, offering partners access to not only top talent but also cutting-edge formulation technologies and quality systems unmatched in the industry.
In her role, Kerr will be responsible for refining and optimizing Carnivore’s commercial process development, establishing and building retail partner relationships, and utilizing go-to-market tools, including data and analytics.
“I’m so excited to be a part of the Carnivore pack and combine my skills in commercial strategy with my passion for fostering growth and innovation within a dynamic team environment,” said Amy Kerr, Senior Director, Private Label of Carnivore Meat Company. “As a pet parent myself, it’s inspiring to join a company with a mission to make premium raw pet food and treats more accessible and improve the vitality of pets.”
For more information, visit carnivoremeat.com.
About Carnivore Meat Company
Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company’s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.
